00:00>> NAZIA: Welcome. I am Nazia Hussain. I  am a brown-skinned, female with black hair.  
00:06
I am sitting in a room with a window to my  right. Welcome to Deep Hanging Out...Digitally:  
00:14
Social Media Strategies for the Contemporary Job  Market. Webinar outline is here. The presenters  
00:22
we have today are Ingrid Ramón Parra, the  founder of PowerofAnthro.om. We also have  
00:31
Adam Gamwell, co-founder of Missing Link  Studios and host of This Anthro Life podcast. 
00:40
Next slide, please. This is a webinar series "Acquiring New Skills for  
00:48
your Job Search - A Three-Part Webinar Series." Next slide, please. 
00:56
As you can see, sorry. Go back one, please.  
01:00
Thank you. As you can see,  
01:02
this is part 3, the final of this Career  Webinar Series. Deep Hanging Out...Digitally. 
01:10
On this slide, you can see that there were two  other webinars that were presented this month,  
01:17
on September 10 and September 17.  These are now available online at  
01:22
the AAA website. Next slide, please. I will review some webinar logistics.  
01:31
We are using a number of features to  make this webinar accessible to everyone.  
01:37
We are providing closed captioning. The icon is  at the bottom of your screen. Presenters will be  
01:44
providing visual descriptions of themselves as I  just did and the slides they will be going over. 
01:52
A reminder to the presenters to please announce  themselves before they speak. Please turn off  
01:59
your video and microphone unless you are speaking.  Open and use the chat function also at the bottom  
02:08
of your screen. Please write the word question  if you have a question. I also encourage  
02:16
everyone on the webinar to go ahead and answer any  questions that gets posed and/or offer resources.  
02:26
By Tuesday of next week, you can visit  the AAA website for the following: one,  
02:32
career webinar recordings; two, PowerPoint  slide decks; three, resources; and four,  
02:42
answers to the chat question and answers. Should you have any questions or concerns  
02:49
during the webinar, please notify  Nell, our accessibilities coordinator,  
02:54
through the CHAT room. A shout out also to  my co-coordinator, Elizabeth Bradley, who  
03:01
helped organize and help coordinate this webinar.  Thanks also goes to the members of the AAA staff  
03:08
who are supporting these career webinars: Scott  Hall, Nell, Gabby Dunkley, Daniel Ginsberg,  
03:16
Shawn Ifill, Jeff Martin, and Ed Liebow. Next slide, please. 
03:25
This is my visual description. I am Nazia  Hussain. My pronouns are she and her. I am  
03:32
a brown-skinned female with black hair. I am  sitting in a room with a window to my right. 
03:38
Next slide, please. So here we are,  
03:42
with Deep Hanging Out...Digitally: Social Media  Strategies for the Contemporary Job Market.  
03:49
Our presenters will guide us on how and  why digital and social media engagement  
03:55
is vital to the modern-day job seeker and how  you can utilize anthropological tools to make  
04:02
your next career move. Next slide, please. 
04:08
This slide shows the webinar outline that you may  have seen displayed on your screens, if you joined  
04:14
the webinar before we started. Our presenters  will be speaking for a total of about 25 minutes  
04:21
or less. During the presentation, please  open and use the chat to ask your questions. 
04:30
After the presentation, we will do our best to  answer as many of the chat questions as possible.  
04:38
For those questions that remain unanswered, we  will respond to them and post the questions on the  
04:44
AAA website under the September 24th  webinar. We hope you enjoy today's  
04:51
discussion. I now turn the webinar over  to Ingrid Ramón Parra and Adam Gamwell. 
04:57
Next slide, please. >> INGRID: Welcome,  
05:01
everyone. I'm Ingrid Ramón Parra. This is my  visual description. I am a Latina with short, dark  
05:07
hair, and today I am at my home office, and there  is a yellow wall behind me. Next slide, please. 
05:13
[siren in background] >> ADAM:  
05:15
And hey, everyone. My name is Dr. Adam Gamwell. I  am a white male with a shaved head in my mid 30s,  
05:21
and I am sitting also in my home office with  bookshelves behind me. Next slide, please. 
05:27
>> [honking and sirens in background] >> INGRID: This is Ingrid speaking again  
05:32
and introducing our webinar here. So  I apologize for any background noises.  
05:41
There's an ambulance sounding behind me. Um,  so today, we really want to share with you,  
05:47
Adam and I, an approach that  was really successful for us,  
05:52
as people recently on the job market, and really,  it's an approach, a very anthropological approach,  
06:00
to being successful on the job market, and  there's a couple of reasons why we believe  
06:06
this works, and the first really is recognizing  that academic job market and the non-academic  
06:13
job market have different approaches. For  those of us really invested in academia,  
06:21
the job market feels very familiar, and it can  feel very linear. But non-academic job market is  
06:29
opposite of that. It's very highly variable.  It encompasses a lot of different fields,  
06:34
and because of that, it can feel overwhelming,  and for some of us, it can feel unfamiliar. 
06:41
We believe that candidates should update  their strategies to reflect the contemporary  
06:46
job market. Strategies that worked five or ten  years ago may not be as successful today, and  
06:53
part of that is because engaging with digital  platforms is really required for success.  
07:00
At minimum, you have to -- you look for positions  online and apply through a digital platform.  
07:07
But really, what Adam and I want  to suggest is that you should do  
07:11
more than that, and engage digitally  in a more meaningful and strategic way. 
07:19
We believe that thinking of social media as a  landscape that's very dynamic and full of cultural  
07:26
spaces really facilitates an anthropological  approach, and we believe that in of itself is a  
07:34
really effective job market strategy. Next slide, please. 
07:44
And in doing so, we've highlight distinct  benefits of this approach. The first one is  
07:49
that you learn to articulate your value through an  increased awareness of how to make your expertise  
07:56
understood across different fields. Often times,  those of us who have a lot of academic experience,  
08:02
we don't know how to translate this experience  to other people and how to translate our value,  
08:09
and inversely, other people may not  understand our experience. So really,  
08:14
it is on us to be able to explain how we add  value to different organizations or institutions. 
08:23
We believe that you also become informed about  what positions are better suited for your skill  
08:29
set, and what positions you're excited about and  can see yourself doing or wanting, and in doing  
08:36
so, we believe you'll get greater empowerment  and confidence about your professional identity,  
08:43
about the -- your professional possibilities  and feel more empowered and have more agency  
08:49
around your professional future. Next slide, please. 
08:53
>> ADAM: All right, hey, and this is Adam jumping  in here. So this slide is titled, "Getting Started  
09:01
with Social Media," and so kind of what Ingrid was  pointing out is that if you're looking for a job  
09:08
that is not on the academic track, that things  can feel quite nonlinear, and one of the ways and  
09:16
strategies that we found that has been helpful  for us in terms of putting ourselves out there  
09:20
and building a sense of who we are professionally  and letting people see the work that we're doing  
09:25
has been through social media, and when you  think of social media, obviously, we may think  
09:30
of platforms like Facebook or Twitter, and  that is -- that is what we're talking about. 
09:37
But one of the things about these platforms  is that often times we may think about,  
09:42
"I use Facebook to post photos of my family or  my kids or hanging out with my friends. I don't  
09:47
think about it in a professional sense," and you  may look at Twitter and think about these short  
09:54
little tweets that are 240 characters and really,  how useful can that be in terms of finding work? 
10:01
But what we want to point  out is that there actually is  
10:05
a huge amount of value in using  social media as part of your strategy,  
10:11
and one way that we want to encourage you to think  about social media is rather than thinking about  
10:18
them as strictly platforms, you might think about  them as content that you and others are creating. 
10:26
And so, there is Facebook. There is Twitter.  There is LinkedIn. There is Instagram. But when  
10:32
you think about these from a content perspective,  it's a question of, "What are the kinds of things,  
10:38
ideas, words, you know, what are the kinds of  ideas and words that people want to put out?  
10:45
What ideas they want to share?" And from this perspective, then,  
10:50
you can think less about what platform should I  be on? Do I need to be on all of them? Cause that  
10:55
obviously can feel quite overwhelming since  there are a lot of social media platforms,  
10:59
right? TikTok is probably the newer one  that people are thinking about, right?  
11:04
But the idea with this in terms of content is  you can think about seeking quality content  
11:08
that's really going to help you understand and  engage with pertinent topics and thought leaders  
11:13
in the job fields that you want to enter, and so  we'll talk about strategies in case that sounds  
11:18
confusing in terms of if you're not sure what  field you want to enter or who you should be  
11:23
listening to or reading about, but thinking about  just what kind of content draws you in. So again,  
11:29
getting started with social media at this high  level is about seeking quality content that  
11:34
helps you understand what kind of work is out  there. What is the work that people are doing? 
11:39
And as I mentioned a little bit before, you can  engage strategically with social media. The idea  
11:46
is you do not have to engage with every single  platform. You don't have to be posting on Facebook  
11:51
and LinkedIn and Twitter and Instagram because  that is overwhelming. We would agree with you  
11:56
there. So the idea is to kind of build a sense of  strategy about what it is that's going to get you  
12:02
around the kind of content that's going to help  you understand the field you want to get into. 
12:07
Next slide, please. So, and this slide is titled, "Creating a  
12:12
Job Strategy," and so what we can do here is start  identifying the kinds of work that you would like  
12:19
to do. For example, if you love doing research,  which many of us as anthropologists enjoy,  
12:25
that's what our training is in for the most part,  do you want to work in design? Are you interested  
12:30
in the visual fields, such as graphic design  or maybe even video production? You know, are  
12:35
you drawn to YouTube videos or Netflix content,  for example? Are you interested in management,  
12:41
or administration is another thing to think  about. A lot of anthropologists will go into  
12:45
higher ed administration, for example. Or these  kind of skills can be translated elsewhere, too.  
12:50
So the plan is to just begin identifying the  kinds of work that you're interested in. You  
12:55
don't have to nail it down to one thing but  thinking about these broad categories. Again,  
13:01
like research, design, or management. When you think about these fields, you can also  
13:06
then learn about the types of positions that exist  and then use that to look for open positions.  
13:13
A quick spoiler alert: we'll say that LinkedIn  is a great platform and a space of content for  
13:17
finding professional work and professionals trying  to share ideas about their different fields,  
13:23
and so we will say that you can think  about, if you want to see open positions,  
13:28
LinkedIn is a great place to go, but  it is not the only place to look. 
13:32
You also want to understand that fields have  their own sets of meanings and cultural values.  
13:37
One example here is that empathy is  a value in the design fields, and so  
13:41
you're going to see the word empathy used a lot. You may think of empathy in terms of, you know,  
13:47
caring for somebody else or feeling what it feels  like to be somebody else, you know, feeling what  
13:52
somebody else's experience, for example. But  design, they talk about it this way, but it's  
13:57
really used as a method of getting quote/unquote  inside the head of someone that you're designing  
14:03
for, and so, it may not be the exact same idea  or the same definition of the term, but the  
14:08
idea here is that fields themselves will have  their own sets of meanings and cultural values,  
14:13
and so by looking at how people are talking  about their fields and their work on social media  
14:17
will give you a sense of what these sort of  sets of meanings and cultural values are. 
14:23
And then a fourth bullet point about this  "Creating a Job Strategy" is letting other  
14:27
professionals know about you professionally. This is why social media is so valuable for  
14:31
you as creating content. You can share a  professional opinion on LinkedIn. You can  
14:36
write a blog post on Medium. You could even  get in a Twitter conversation. The idea is,  
14:43
as Ingrid pointed out before too, that this is  about engaging, and so you want to then put your  
14:48
voice out there, and that can be as simple as  starting to like different tweets or favorite  
14:52
them, like people's posts, as well as then once  you feel you have your sea legs a little bit more,  
14:57
you can then start commenting or adding into  the conversation, too. Uh, next slide, please. 
15:06
And so as we said, this slide is  titled, "Accessing Platforms Based on  
15:10
Content." And so again, we said one way to think about this is that there are platforms  
15:14
such as, we have these listed in the  slide here: LinkedIn; Twitter; Medium,  
15:19
which is essentially a self-publishing blog  platform; Facebook; Slack groups, which is a chat  
15:25
program that many of you probably know, but  that the interesting thing about Slack is that  
15:29
companies might use it internally but then a lot  of professional or professional interest groups  
15:34
also use Slack, and so if there's people that  are interested in a design field, for example,  
15:37
there's one called "Ethnography Hangout" that we  can share later, too, that's for ethnographers  
15:42
looking for work and trying to talk about latest  ideas in the field. There are Google Groups,  
15:47
which are kind of like old school forums but  used today, so they're sort of current school,  
15:52
too, I suppose, that are also great ways of seeing  threaded conversations. There's Reddit, which is a  
15:59
long, longstanding internet giant of just  basically user-generated content of people  
16:04
sharing stories, links, ideas, asking questions  of each other of community members on every topic  
16:10
imaginable. So there is a Reddit, subreddit  for anthropology, for cultural anthropology,  
16:15
for design anthropology, for archaeology,  for bioanthropology. You name it. It's there.  
16:21
There's of course podcasting. You know,  small plug for This Anthro Life and other  
16:24
anthro-focused podcasts that are dedicated to  helping people think about careers and that's  
16:28
one of the things that we value, as well as  Instagram, right? Which is a, obviously an  
16:33
image-based platform but a lot of companies are  using Instagram to share media and to get the word  
16:38
out about their work, and so this is another way  just to think about how are companies using it. 
16:42
So the idea is that each social media platform  will feature unique content. Thinking about what  
16:48
kind of content is going to be most useful  for your career goals. So, for example,  
16:52
if you are thinking about design or something in  the visual field, then Instagram is an important  
16:57
content space, cause it's seeing how people  display and share information visually, right? 
17:02
If you are thinking about any kind of other  platform, audio work, for example, or audio-visual  
17:06
media, podcasting can be helpful. Reddit is useful  for everything, which is actually quite nice,  
17:12
and so now we will go to the next slide,  and I'll turn it back over to Ingrid. 
17:17
>> INGRID: Thank you. This is Ingrid speaking.  So this slide is called, "Start Hanging Out."  
17:23
Deep hanging out, we're going to do it digitally.  The goal here is to learn about the types of  
17:27
positions you might be interested in. So as  Adam said, LinkedIn is really excellent for  
17:32
finding open positions, and when you look through  these, really pay attention to the job title,  
17:39
the types of skills in the description,  and the type of experience that is wanted,  
17:44
and when you do that, you kind of get a couple of  things, and one is you start seeing how certain  
17:51
people differentiate between very similar titles  or how even one title is conceived of differently  
17:58
in different spaces. So you start gaining  -- sharpening your eye to the nuance of  
18:04
skills and experience and start thinking about  where you fit in within all of that nuance. 
18:10
Once you do that, we suggest you find other  people that have roles that are similar  
18:16
to your skill set, and again, LinkedIn is really  great for this because it gives you a snapshot,  
18:23
not only of someone's education, which helps  you find people who maybe have done masters or  
18:29
Ph.D.s in their field or tangentially-related  fields, but it also gives you a little bit of a  
18:35
work history and a snapshot of how this person  moved in and out through their experience and  
18:42
where their path is, and it gives you  an idea of how you can potentially also  
18:48
carve your own path or what your own professional  path may be, so LinkedIn is really great for that. 
18:54
Professional websites, there are a lot of people  who have strong professional preferences -- not  
19:00
preferences, presences. A strong professional  presence in personal websites or portfolios, and  
19:07
they share resumes, their materials, points of  views, and this is a really great way to get an  
19:13
in-depth look on how to approach professional  identity, and we suggest you start following  
19:20
content creators that align with your professional  interest and your preferred fields. Again,  
19:28
LinkedIn is becoming increasingly more social,  and we suggest you like and share and kind of read  
19:36
through different -- the different postings that  are available there. Twitter is also really great.  
19:43
It's -- what's great about Twitter is that  there's a lot of exchange back and forth.  
19:47
It's very dynamic. So not only do you get a  point of view of the poster, but you also get  
19:53
just the conversational dynamics that happen  through this content, which gives you an  
19:58
opportunity to engage or what I like to do, lurk. Just read and learn and see what people  
20:04
are talking about and thinking through and what  are points of consensus and points of tension and  
20:10
start learning about the nuances of the fields,  and Medium is also a great one for more in-depth  
20:18
kind of five-minute articles about practice. I  would really suggest to you look at Medium as well  
20:26
for that but also because a lot of  people post job interview strategies for  
20:33
very kind of hard to get positions. So you also get some of that backstage look  
20:39
on how people approach hiring and finding people  for their teams, and that's been tremendously  
20:44
helpful for me, personally. Next slide, please. 
20:52
So once you've done that, and you found  people that you're interested in following,  
20:58
we also suggest you find thought leaders  and field experts, and your goal here  
21:03
is to identify professionals that are leaders  and are actively creating content digitally,  
21:09
but also in book form, which I know is one of our  favorite forms as academics, but what we want to  
21:14
do here is find social profiles of people that  have spoken at large, professional conferences  
21:20
in fields that interest you, and really great  place to start is the EPIC Conference. So go  
21:26
on the EPIC website. Look at current and  past speakers. See where they're going.  
21:32
Find their LinkedIn profiles. Connect  to them, hopefully they accept you,  
21:37
but really start doing that kind  of digital curating and following. 
21:44
The Qualitative Researcher Consultation --  Consultants Association -- the QRCA -- is  
21:50
also really great for finding people that are  doing qualititive research outside of academia,  
21:55
and you can also find conferences that are very  just broad field based. Let's say you discovered  
22:02
the field of design research, and you're really  excited about it. You can easily Google design  
22:07
research conferences, and so many will come  up, and you can start finding people that way,  
22:13
and what's interesting about the  moment that we're living in now,  
22:17
is that a lot of these conversations are actually  online now, which means you can really start  
22:24
attending a lot of these conferences and get a  sense of the topics and the people that are there.  
22:29
Usually for an affordable or minimal  fee. So we are living in an age where  
22:36
we can experience these types of  conferences in our couch, or on our desk. 
22:43
So once you've kind of looked through the kind  of conferences, circuit, you also want to find  
22:48
industry authors, people who are seen as having an  authority on particular fields or topics. A few of  
22:56
my favorites are Sam Ladner -- she writes a lot on  practical ethnography in business, how to do and  
23:04
sell ethnography outside as part of research  for different companies and organizations. 
23:11
I like Syd Harrell as well. She writes on  practice -- being a practicing civic technologist,  
23:18
so she works in the civic sector and at the  intersection of technology. There's many more,  
23:24
so many more, but those are just an example,  so start looking for those folks as well,  
23:30
and of course, find business and practicing  anthropologists through LinkedIn,  
23:35
but here's a great opportunity to actually  harness your in-person network as well.  
23:40
Ask around your department or ask colleagues.  There is always -- we always know at least  
23:46
one person who is succeeding out in  industry, so start finding those people  
23:52
and start making those connections. Next slide, please. 
23:58
And really an important thing about being  successful, as we anthropologists know,  
24:05
is you have to be able to speak the right language  and say the right words, which is the title of  
24:11
this slide here, and what you want to do here  is you want to learn about field-specific terms,  
24:17
issues, sets of meanings, and cultural values  in your field of interest. As Adam said earlier,  
24:24
empathy, for example, is something that is a  big value in the world of design and research,  
24:30
and recently, we see a new value of delight  coming, so there are new and old values going in  
24:37
and out of all of these fields. So it's important  to know which ones are the ones people are  
24:42
engaging with now. So one, you speak the  way they speak, and two, you don't sound  
24:48
outdated in your experience. You don't want  to bring up something that people said, "Okay,  
24:53
we don't really -- the last time anyone has  said that was ten years ago." You want to feel  
24:59
like you have your hand on the pulse of the  different fields that you're interested in. 
25:04
And so, you have to identify the topics that  people are talking about and writing about  
25:08
in your preferred domain of work. If you see certain topics being engaged  
25:13
with a lot, then it'll signal to you that that's  probably something important for you to know,  
25:20
and importantly, for the platforms,  you should also explore how to maximize  
25:27
the search functions of each platform since  each platform is different, and there are some  
25:32
similarities across functions. But really  start exploring how to find information. 
25:38
So for example, how hashtags work, any mentions,  the use of filters, suggested connections,  
25:46
really explore the platform and see what  the possibilities are for you to find  
25:53
content and to find people. So that the goal really is for  
25:57
you to be able to understand and communicate  in a way that other people understand as well. 
26:05
Next slide, please. >> ADAM:  
26:09
All right. So this is Adam back again. The  title of this slide is "Collecting Data,"  
26:15
and so building on what Ingrid is sharing there  about learning the language, one of the ways of  
26:21
doing that is by what we might call collecting  data. The goal here is to understand how people  
26:29
and organizations are presenting themselves  professionally across various, different fields. 
26:36
What you can do here is collecting  samples of publicly available  
26:41
resumes and portfolios, and if I can, I'll make a plug for the previous webinar with  
26:47
AAA that Ingrid and I helped out on that was  actually on resumes and portfolios and CVs,  
26:52
and so, if you want, on this -- on the AAA website  where we have these webinars, you can actually see  
26:57
examples of our former resumes and portfolios.  So there's one way to find them, but other people  
27:03
have these listed, too. You may find them on  their websites that could be linked from their  
27:07
Twitter profiles or from LinkedIn is obviously a  good place to see job experience from people, but  
27:13
the idea is, when people put out resumes to share,  it's not because they're the greatest resumes  
27:18
or the most important CVs or portfolios, but there  things that are people are willing to share in a  
27:22
professional sense, and that's -- that's an  important piece of data in and of itself.  
27:26
They feel this is worthy of sharing, and  so therefore, it's worth checking it out. 
27:32
Another thing you can do is understanding  organizational branding, and what I mean by  
27:36
this is not the logo of the company -- although,  again, if you're working in visual design, you  
27:39
probably want to know that -- it also depends on  if you like a logo, I suppose -- but branding in  
27:44
this sense is how an organization presents itself,  and so you might think about press releases. When  
27:50
they're talking about a new research project  they have going on or a new design or a new  
27:55
award they just won. How are they talking about  this? Are they putting their press releases  
27:59
out on their website, on their Medium blog, on  their Twitter? Maybe on their Facebook, right? 
28:06
What social media accounts are companies  using. This is something important, too.  
28:10
If you -- if you have, you know, been on social  media at any point in the past 15 years, you have  
28:16
probably seen that companies used to have a lot  of Facebook pages that they would really focus on.  
28:21
Nowadays, that's not so much, and this is speaking  to Ingrid's point that what companies use change  
28:26
over time, and it's important to be aware of  this. Facebook still matters a great deal.  
28:30
It still has like, you know, a few billion  people that use it, but you see companies  
28:34
a lot more focusing on Medium blogs now and on  Twitter and certainly on LinkedIn and Instagram,  
28:40
and so just being aware of where and what social  media accounts companies are using, and so again,  
28:45
flipping it, as Ingrid was saying before,  if you have a sense of thought leaders,  
28:51
you know, whether you find them from looking  at social media, reading about them on blogs,  
28:55
checking out books, watching TED  Talks, you can have a sense of where,  
29:01
you know, what platforms that these thought  leaders are putting themselves out on. 
29:04
And when you're putting these things together,  you know, yourself wanna say, "How do I  
29:09
promote my own thinking and how do I look  professional, too?" You can recreate the sets  
29:13
of these kinds of materials that reflects the  aesthetics of the fields that you're pursuing.  
29:17
This is also something that Astrid -- or not  Astrid, sorry Astrid -- that Ingrid and I shared  
29:22
on our previous webinar about how portfolios and  CVs and resumes look differently depending on who  
29:28
it is and what field you're trying to get into,  and that's -- that's super important to realize. 
29:33
So by seeing how people present themselves online  
29:36
when they have publicly available  information like portfolios or CVs,  
29:40
you can have that. You can borrow the aesthetics  and that then helps you establish yourself  
29:45
as understanding what are some of the sets  of meanings that people have in that area. 
29:49
Next slide, please. Another way to do this is  
29:55
about identifying projects that inspire you. This is a tactic that I have used for years,  
30:01
and the goal here is, it's quite simple. It's just  taking notes of projects that inspire you, and  
30:06
this could be a neat design project that was done  in a community that was helping elderly residents  
30:13
vote, or it could be helping disenfranchised  communities have access to food. It could be  
30:18
just a really interesting new toy that you  thought a company developed and they have an  
30:21
interesting way of doing it. It's just finding  projects that you feel drawn to, and this is  
30:26
to me one of the best ways of -- a bit about  following your nose, following your passion,  
30:30
cause as anthropologists we all have a huge and  varied set of interests, and it can often feel a  
30:36
bit overwhelming to figure out what it is that  we should do with all those interests, right?  
30:40
So this is really just about finding projects  that you dig that are interesting to you, and  
30:46
getting involved, if you can, in terms  of just seeing how they're being written  
30:49
about or how they have been written  about or shared about on social media,  
30:53
whether there parts of companies or individual  entrepreneurs, or whatever it is, and this is,  
30:59
you know, we can attach this idea of finding  projects that inspire you. In relationship to the  
31:05
categories that we've talked about above touches  getting a sense of who are the local experts  
31:11
or thought leaders that are working in these  fields that are doing these kinds of projects.  
31:14
What language are they using? Again, are they  using empathy or delight? Are they talking about  
31:19
research, qualitative, quantititive? Are they  saying theoretical ideas? Are they feeling very  
31:24
grounded? Do they seem more like an NGO or more  of a for-profit business? Whatever it is, right?  
31:29
How are they talking about their work? What  kind of data are they using? Do they put out  
31:33
reports or white papers or academic journals or  magazines or podcasts? What are the -- how are  
31:39
they publishing about their work is this idea. And of course the artifacts that goes along with  
31:43
this. What are the things that they're making? Next slide, please. 
31:50
And one of the other main last pieces  that we'll share with you right now  
31:54
is about becoming visible, and the goal with this  is just to create a professional online identity,  
32:01
and so this is what we're talking about when we  think about social media platforms as content  
32:05
that you create versus the platform itself. This is about you putting ideas out into the  
32:10
world. This begins with simple engagement,  like liking a tweet or, you know, doing a  
32:17
hand clap for someone's article on LinkedIn  that you think is inspiring or interesting  
32:22
as well as then moving into actually creating  your own content, and this can be as simple as  
32:28
putting out a tweet, jumping into a conversation  on Twitter, answering a question that a community  
32:33
member has on Reddit. Cause I guarantee you, if  you look on Reddit, as I said before, Reddit has  
32:39
so many sub communities, you will know an  answer to some question that somebody else  
32:43
does not, and you can be a really, really  helpful community member in that space,  
32:47
and Reddit is actually one of the lowest barriers  to entry in terms of getting engaged on the  
32:52
social media area. Because again, it's a lot of  question and answer based in the very community.  
32:57
So this helps you become visible. It  helps people then come to recognize  
33:01
you as someone that is willing to help the  community, to engage, to answer questions,  
33:06
and then also becoming visible is about being  where employers are, right? Cause obviously we're  
33:10
talking about social media as a job search  and job finding strategy, and so thinking  
33:15
about where creating the kind of content and  putting content out is going to be most useful. 
33:20
So obviously as I said, we would find LinkedIn is  one of the best places for content consumption and  
33:27
creation because a lot of employers are on there,  but the reason I keep talking about Reddit is  
33:31
because I know of employers that go on Reddit to  ask questions of people, or they'll be on there to  
33:36
find answers to something else, and they will then  see who is active in the community. So the point  
33:41
is, don't only think about LinkedIn. LinkedIn  matters, but there are many ways in order to  
33:45
sort of be a visible community member and someone  that is a viable, you know, job candidate. And the  
33:52
other thing about this about becoming visible is  about sharing a professional point of view, right?  
33:56
This can be something as writing a blog post on  Medium, as we said. You can retweet something,  
34:01
and again, sharing on LinkedIn, but the idea  is to, again, start getting comfortable putting  
34:06
content out there. You do not have to start out  with an academic article or a book, and if you  
34:11
did, good for you, but I have never done that, and  most of us probably will never do that, right? So  
34:17
then -- starting about engaging, and the nice  thing about social media is you can start small,  
34:21
and it can be as simple as liking a tweet, right?  The idea is to just get yourself to start engaging  
34:27
and helping yourself become visible by becoming a  member of community, right? It's the same way that  
34:32
you want to make sure that you're there for your  family members. You give them a call to check in  
34:35
on them, or see how your friends are doing. Shoot  them a text saying, "Hey. I'm thinking about you."  
34:39
It's the same kind of idea. You're just putting it  out into a bit more of a professional community. 
34:44
And next slide, please. >> NAZIA:  
34:51
Thank you very much, Ingrid and Adam. Those are  very thoughtful and poignant, you know, summary  
34:57
points to take home for all of us jumping into a  new career or even just job searching right now.  
35:02
So right now, we'd like to open up the chat  Q&A, and if you have any questions, you may able  
35:09
to -- you may be able to come off mute right now,  and ask your questions directly to the presenters. 
35:15
>> DANIEL: Hi. I'd like to jump in, I guess, at  this point. My name is Daniel Ginsberg. I'm the  
35:22
Director of Education and Professional Practice at  the AAA. I'm a male-presenting white person with  
35:28
glasses, a black collared shirt, and asymmetric  haircut, and I'm sitting in front of a  
35:35
virtual background. It's uh -- if  you know the film Spirited Away,  
35:38
it's the train tracks to Zeniba's house. So if people do have questions,  
35:43
I would encourage you to put it in the chat, and  I've been monitoring the chat through the whole  
35:47
conversation, and I wanted to sort of aggregate  that and pose some questions to the presenters.  
35:52
I'd encourage people to continue engaging in the  chat if you have other questions that come up or  
35:58
even to answer other people's questions as they  come up. There's always a lively conversation  
36:02
in there. But we do have 70 people on the  line, and so in the interest of not having  
36:06
everyone jumping in, I'm going to ask people to  stay on mute and with their cameras turned off. 
36:12
So that said, one thing that I noticed really  strongly coming through in the chat is that  
36:17
people are identifying a lot of barriers to  entry in social media. So I've got a couple  
36:21
of them in my notes, and I want to bring them up  one at a time, and see if you could comment on it. 
36:26
One of them did get a response already. The  question was, "How do you make time for social  
36:31
media when there's just so much content coming in?  It really feels like drinking from a fire hose."  
36:37
If you open up Twitter, even -- I'm not sure  what it looks like if you haven't subscribed to  
36:41
it these days because I've been on Twitter since  2008, but when I open up Twitter, I could just  
36:46
scroll all day long. How do you either make time  for it so that it's something you can approach  
36:52
but also limit it so that it's useful to you and  you don't end up getting completely sucked in? 
36:56
>> INGRID: I can -- I can answer some of that, and  then we can hear Adam. This is Ingrid speaking.  
37:03
So I think about it as a trade off. The last time  I was on the job market was 2018, and I approached  
37:12
the job market in just a very hectic way, just  finding positions that were open and applying.  
37:18
That was basically it, and I realized that I spent  so much time just applying and finding positions  
37:25
and never getting any call backs that the way  that I conceive of it now is I wasted a lot of  
37:31
time doing that, and I could have allocated some  of that time to be more strategic, which includes  
37:39
basically what Adam and I outlined in this  presentation. So that was kind of my trade off. 
37:45
I became more strategic and maybe  I applied to less positions,  
37:50
but the positions I did apply for, I had more  success and chances of getting a call back or  
37:56
an interview or being offered a position. So it is a trade off. It is a time investment,  
38:03
and yes, if you're not good at managing your  time or if you get sucked into a Twitter thread,  
38:10
you can kind of spend a lot of time on it more  than you'd probably like. So there has to be  
38:15
some discipline with the engagement, but I  do think that what you can get out of it,  
38:21
which is that feeling of empowerment, I  think a lot of us who leave academia or are  
38:26
in the processing of -- of the process of  transitioning, we often feel like frauds. 
38:33
When we were like faking it out in this other  world, and I think engaging with these strategies,  
38:40
you actually stop feeling less like a fraud  or fake and start recognizing the fact that  
38:46
you have something of value to offer, and you  start doing belter and engaging with people and  
38:51
interviews and with your materials and so on  and so forth. So there is a trade off. There  
38:56
is a time investment. It can get out of hand  if you don't discipline yourself, but in my  
39:02
point much view, I think it's definitely  worth it to have a strategy that includes  
39:07
engaging with social media. 100%. >> ADAM: Yeah, that's a really  
39:13
great point. This is Adam jumping in here real  quick as well, and I appreciate that question. 
39:19
I certainly feel the time crunch, and there is, as  we've said, so many kinds of platforms out there,  
39:25
and there's so much. Twitter is perhaps the  best example of a fire hose of social meda,  
39:30
right? Because the tweets are 240 characters.  They're short. They move very quickly. 
39:36
So to be honest, I would say that  Twitter is actually one of the more  
39:40
difficult platforms to feel strategic  about, for me personally I will say,  
39:44
just because it feels like it moves so quickly. Two things that I have found to be helpful.  
39:50
One is Medium as I've mentioned,  and I'll keep mentioning Medium. 
39:53
It's -- it is a blog platform so it does -- it's,  you know, different reading content, which could  
39:57
be one minute to, you know, depending on how  much time you want to spend reading an article,  
40:02
but like all social media platforms, what I like  about Medium is that you can then put what you're  
40:07
interested in and then you can follow certain  either specific articles themselves or authors or  
40:13
sort of collectives, and then Medium learns over  time what it is that you like to read, and so then  
40:18
it begins to suggest things. You know, I get a  daily digest, for example, a one email of, "Here's  
40:23
things that we think you'll want to read today." I  don't read all of them ever, but it usually gives  
40:27
me one or two pieces of content to read, and then  from that, I could spin-off and check something  
40:31
out on Twitter, for example. That all said, I  also love Twitter, and what I found with help  
40:38
for Twitter is that there's aggregators. I  mentioned this in the chat somewhere -- that's  
40:43
somewhere in there -- in that one of them  is called rightrelevance.com, for example,  
40:47
and what you do here is you say, "I'm interested  in anthropology," and you can kind of search for  
40:52
whatever you want, and then that aggregates  stuff that people have talked -- that are  
40:55
talking about anthropology, so then you kind of  get a digest. So it's almost like hacking social  
40:59
media a little bit to see how to find topics  around things that you're interested in, and  
41:04
something else that I imagine Daniel has done,  too, is that, when you follow a certain person,  
41:08
Twitter then suggests other people that are like  them, and that's one way to then just take notes  
41:12
of why is Twitter suggesting these other people  to follow or another, if you click on a company,  
41:16
I say, I like IDO, or the American Anthropological  Association, it'll suggest that you also follow  
41:21
NAPA, for example, right? So taking notes of how  it suggests things to you tells you a little bit  
41:27
about what the algorithm thinks you're into, and  that's another way to then, you know, get a sense  
41:31
of how to more strategically do it, but yeah,  agreed. We feel your pain. It is -- it's a lot.  
41:37
So aggregators are helpful, and then obviously,  like, putting your interest into the algorithm,  
41:41
and then it'll help kind of refine what  it is that's helpful to pay attention to. 
41:47
>> DANIEL: This is Daniel again. Thanks for that. I think, you know, thinking about Twitter and the  
41:53
challenges engaging in Twitter, it -- it feels  very Democratic in the way that on LinkedIn people  
42:00
lead with their professional status. You might  feel nervous talking to someone who's very much  
42:04
more senior, but on Twitter, a lot of that is  very flattened, for better and worse. You know,  
42:10
you'll have people just random anyone coming  up and questioning your expertise unprompted,  
42:16
but also, you know, in my personal case, I got  within sniffing distance of two different postdocs  
42:22
entirely through Twitter, which is a story I  can share another time if anyone's interested. 
42:26
And I think what that speaks to this is a point  that came up in the chat that Keith Kellersohn  
42:30
raised, and I'm naming him by name because he was  a presenter on an earlier one of these webinars  
42:35
here. He says, "Being visible is important.  No time to be self-conscious. Just do it."  
42:41
And it requires, I think, that kind of putting  yourself out there to be able to make a best use  
42:45
of some of these platforms, but that speaks to  another concern that I'm hearing from a lot of  
42:49
people in the chat. For example, one person said,  "Can you give me some examples of the -- how not  
42:55
to reach out to people?" When people have  tried reaching out to you, and they really  
42:58
failed at it. It speaks to a fear, right, that  if I'm going to do it, I'm going to do it wrong,  
43:02
and maybe it'll be worse than if I had never tried  at all. I'll give people a bad impression of me.  
43:08
Someone else asks, "How do employers evaluate  the social media presence of job applicants?"  
43:14
And so there's a sense that, you know, people  are going to Facebook stalk you when you apply  
43:18
for a job, and they'll turn up all sorts of seedy  things from your past that you rather them not  
43:22
know about, which if you're going to be engaged in  these online spaces at all is -- I don't know how  
43:28
different people use these different platforms,  but that feels like a legitimate concern. 
43:33
So I guess there's a lot of, nervousness around  doing it right. Making a good impression. Making  
43:43
sure that you don't embarrass yourself in front  of people that you don't even know are listening.  
43:47
So if you would have any advice either  for handling those or just for getting  
43:50
over the fear that you might do those things. >> INGRID: I can speak to that because I've  
43:56
been rejected so many times. Yes, rejection, it's  going to happen. And it's okay. And I think that's  
44:04
one of the great things about social media is  that there's different levels of permanency.  
44:12
Different levels of the pain of rejection, and  other times you can actually be anonymous as well. 
44:18
So for example, I also really love Reddit like  Adam because I created a professional account  
44:25
to follow professional things, and  people don't really know who I am,  
44:30
but I'm engaging and asking questions a  little more freely than I would, and I get  
44:36
an answer, questions that the other people pose as  well. So that's one very low stakes, anonymous way  
44:43
of getting very personalized conversation going,  are the Reddit subthreads, and I really love that. 
44:50
Now, with Twitter, yeah, you might be able to  say something that someone may not agree with,  
44:54
and again the sense that I'm  taking, I think maybe Adam as well,  
44:58
for this presentation is that  you're engaging professionally. 
45:02
So don't say something that you would be  embarrassed about later. Don't say something you  
45:07
don't feel 100% confident or sure about. Don't be  too incredibly controversial is my point of view,  
45:15
engage with respect, and if you say something  and someone else doesn't like it, it's okay,  
45:20
because in three or four days, that Twitter will  be, you know, that Tweet will be who knows where  
45:26
in the, you know, timeline of things. So it's  also not -- the stakes aren't so heavy with that. 
45:33
I think the stakes are a little bit heavier  with LinkedIn because people engage with a  
45:38
greater level of professionality on LinkedIn,  but even then, I would say share something that  
45:46
defines you professionally, and that should keep  you from sharing things that might make you feel  
45:52
embarrassed or judged. So I think get rid of the fear because the  
45:58
sense of empowerment that you get from engaging  is going to just kind of offset that. Like don't  
46:04
get anxious, get empowered. And it's okay if  people don't like everything you say. It's fine,  
46:09
and it's okay if you reach out to  people, and they don't message you back. 
46:13
That's happened to me so many times, but  eventually something will give, and you'll see  
46:21
that, you, like you just said, you know, you got  to two post-docs just exclusively through Twitter,  
46:27
and even just yesterday, someone messaged me  because I congratulated them on a new position  
46:33
on LinkedIn, and I haven't met this person in  real life, and they told me, "Hey, if you see any  
46:39
careers that you want on Instagram, let me know." So effectively saying, like, "I can give you an  
46:43
employer [indiscernible]". So those things are  getting me closer to people and things -- in  
46:50
positions that I'm interested in. Yes, there's  a risk of the negative side effects of rejection  
46:56
or people not liking what you say, but I think,  again, the trade off is worth it for what you  
47:01
can get out of it, which is more genuine  professional engagement. So don't be scared,  
47:08
be wise, but do it is my final word. >> ADAM: Well said, Ingrid. This is  
47:16
Adam jumping in here real quick. I actually  -- I'm also gonna note I'm just looking at  
47:21
the chat while we're talking too, and Keith  Kellersohn, once again, said something that's  
47:24
helpful in this space -- just to drop in that  I was thinking the same thought, and that is,  
47:30
that if you're like nervousness is normal, right?  And it's kind of -- it feels a bit like anxiety  
47:36
provoking to try to reach out and maybe put some  ideas out there in a professional context, if  
47:41
you're not sure what that looks like, but I want  to echo Keith's idea. Here to I was thinking this  
47:46
same thought that any company or hiring manager or  recruiter that is going to be really judgmental,  
47:51
you should ask yourself if that's even the  kind of place or culture you want to work in,  
47:54
and so that is actually if you think about  it, that's actually part of your research  
47:57
process. Like, if you find that you're nervous  about a company because they seem super stiff,  
48:02
or they seem like they're not -- they don't  have a lot of leeway, or they seem almost,  
48:06
I mean, unfun, as its own way of thinking  about it, too. Ask yourself if that's a place  
48:10
that you want to work. If you're already  nervous about talking with them because of  
48:14
they seem a certain way, think about that, right? And -- I -- that's not like the only thing  
48:19
you should do, of course, but  that's -- this is something  
48:20
that I have thought about for years, too. I, similar to Ingrid, I mean, I've been more  
48:25
or less on the job market for two-ish years. I've  been working for myself, kind of self-employed,  
48:30
and I recently picked up, more or less,  a full-time job a few months ago. So I  
48:34
understand what it's like to be  on that job market continuously,  
48:38
and also just, what it means to hustle for work,  you know, for yourself. And, uh, a lot of it is  
48:43
really this idea of you will get comfortable  the more you kind of put yourself out there,  
48:49
and one thing or one specific strategy that I have  done that feels better whenever -- if -- if I'm  
48:54
not sure how I should communicate, or whether it's  worthwhile reaching out -- actually, I'll give  
49:00
you two things: one is that engage respectfully,  like Ingrid said, but also just engage positively.  
49:06
You know, start with saying, "I really loved what  the point you made about X." Right? Use it as a  
49:11
complimentary space to, you know, help that person  that you read their work or read what they're  
49:16
talking about and that you agree and think it's  an interesting idea. I wouldn't start off with a,  
49:21
you know, "I disagree with you. I think this is  a bad idea." You can do that, but it's kind of  
49:25
easier to start off in a complimentary and a,  you know, again, always being respectful space,  
49:31
and it helps the other person then think, "Oh,  cool! This person is paying attention, and we're  
49:35
kind of in some level of agreement." It creates  a positive association, which is a nice thing.  
49:41
The second thing I'll just point  out real quick is that if you're  
49:44
asking or if you're reaching out for  somebody and asking them for something,  
49:47
it is important to consider one,  asking them a specific question.  
49:52
Just kind of saying, "I need help with my job  search" doesn't -- it doesn't help anybody cause  
49:55
again, if you think you're time crunched with the  social media strategy -- that's true cause a lot  
50:00
of us are -- imagine then how the other person is  gonna feel when you're saying, "I just need help  
50:03
in general." How are they going to help you in any  -- any easy way, right? It makes a lot of work or  
50:08
a lot burden on them to do something for you.  So think very specifically what it is that you  
50:13
want help with, or what you're trying to figure  out, and so come up with one specific question:  
50:18
"I'm working on my resume, and I'm not sure  if this line is very clear about what I'm  
50:21
looking for for my career. My goal is to say this.  Here's what I've written. Does this make sense?" 
50:27
Something very specific like that then doesn't  require a lot of time on the other person's part  
50:32
to then give their wisdom, right? So think about  how to ask a very specific questions in that case. 
50:38
And then with that, too, just realize that  sometimes when we're asking for advice or help  
50:42
or reaching out to people, what we're actually  doing is asking them to do something that they  
50:46
would get paid for, and that's totally fine.  But realizing sometimes people don't respond  
50:52
because you're actually asking them to do what  they do for work, and if you're saying, "Hey,  
50:55
can you look at this thing for free or help  me with this for free?" They may not respond,  
50:59
and it's not because they don't care or they don't  want to help, but there is just a recognition  
51:02
that like what they do for work is actually what  you're asking them to do, but you're not saying,  
51:06
"I want to hire you for this." So just consider,  too, what it is that you're asking people to do  
51:10
when you're trying to reach out and get advice or  information. And now, I do want to caveat this by  
51:15
saying I know this is separate than like jumping  in a conversation on Reddit, but this is going  
51:19
to be part of it. As you get to know people and  put your ideas out there, you may ask for advice,  
51:24
and we all should do that. We should be looking  out for mentors and people that we can look up to  
51:27
and talk with, get information from, but just  being aware of asking specific questions that  
51:32
they can answer, you know, without doing a huge  amount of work on their part, and then obviously  
51:36
that work can increase as you spend more time with  them, and then secondarily just being aware of,  
51:40
if you're asking them to do work for free.  That is just something that -- that we have  
51:43
to think about. I'll leave it at that. >> INGRID: Can I add something to that,  
51:48
Adam, if you don't mind? >> So I think in terms of reaching out to people,  
51:53
something I realized and that kind of warmed my  heart is that there are -- there's like a loose  
51:59
community of academics out in industry, and I  found that we really have a love for each other,  
52:06
so that I sometimes specifically find people  who have PhDs in social science or humanities,  
52:13
and then I message them, and it may be to  just say, like, "Hey, I see that you have  
52:21
this experience. I love seeing anthros in the  wild" -- whatever, and "Can I connect with you?",  
52:26
and usually it's -- I get just such positive  reception across the board from people, and I  
52:32
think it's because there's a shared experience  of leaving this space and going somewhere else  
52:38
that creates this sense of community, and I have  had people be so generous with their time with me,  
52:44
and I usually ask for a 15 -inute, like,  conversation. Focused around a very specific  
52:50
topic, and it's never, "Hi, can you give me a job  or employee referral?" Because that's a little too  
52:56
on the nose, but it's usually along the lines of,  "Hey, I see you doing this work, and, you know,  
53:02
I'm trying to get more equipped in you know qual  -- quantitative methods. Can I have 15 minutes of  
53:07
your time?" or something like that, and sure, most  people don't say "Yes," but enough people say yes  
53:14
to where I've had a lot of conversations  with people I've never met in real life,  
53:18
and it's been really great. So I also suggest  finding people who have some kind of PhD related  
53:26
to your field or research interest and connect  with them on that basis, on that commonality,  
53:31
and start finding that community of people who  live out in industry but have an academic soul. 
53:39
So find us, and, you know, connect to us,  and it's a vast network, and it's really  
53:46
exciting, so don't be afraid to reach out. >> DANIEL: There was a request in the chat  
53:53
for a story, a specific example of how you can get  a job using just connections, and so, I hate to do  
54:00
this as the moderator, but if you'll indulge me,  I can briefly tell my story of the two postdocs.  
54:06
It's, it's -- I know the spirit of this  webinar is meant to be about people looking for  
54:13
transitioning outside of academia, but my  story is really smallest possible transition  
54:18
of what it would have been if I had got these  jobs. It would have been a transition from a  
54:22
PhD in linguistics to a postdoc in a school  of education. Jumping fields is a smaller  
54:28
jump than jumping out of academia altogether,  but I think it's a similar kind of networking  
54:32
that can take place to get you there. In my  case, the dissertation I was writing was about  
54:39
interaction and mathematics education, and so  I was doing a sort of para-ethnographic work,  
54:44
if you can call it that, by finding progressive  math educators on Twitter and following them to  
54:49
see what they were talking about in the field, and  it gave me some really great examples, expanded  
54:53
my thinking of what's possible in math education  in ways that were useful for my research program  
54:57
at the time, that I don't need to get into right  now. The point is that I got to know people, and  
55:02
I would engage with them in these conversations  on Twitter, and I would say, you know, um, "It 
55:06
sounds like you're doing this and that. It  feels really ethnographic. I'm trained in that.  
55:10
I do a lot of discourse analysis. Here's what that  might add to it." And we were just having these  
55:14
conversations online and like sharing perspectives, sharing references,  
55:18
and that kind of thing, um, and so one  of these people that I was connected with 
55:22
is a professor in the  education school at Vanderbilt,  
55:26
and she just tweeted one day, "There are --  applications are open for the doctoral symposium  
55:34
that comes in advance of the International  Conference of the Learning Sciences." 
55:37
And I was like, "Well, I've never heard  of this conference, but I'm at the right  
55:39
stage of my career. I should check it out" I did check it out. I got funded to go to  
55:44
the conference. I went it was really cool.  I got to read -- meet a lot of people who  
55:48
are not anthropologists, didn't go  to the conferences I was going to,  
55:51
but I was citing a lot of their work, and  while I was there, I also happened to meet  
55:57
someone who was the PhD advisor of another person  that I met on Twitter as a contact from someone I  
56:04
know through non-academic, you know, like, three  degrees of separation to these people, but we  
56:09
ended up hanging out, and um, long story short  -- too late -- they ended up collaborating with  
56:15
me on an NSF grant for a postdoc, which we went  through two rounds of the funding cycle on that,  
56:20
and the NSF didn't see fit to pay us for that,  um but if they had, then I wouldn't be where I am  
56:26
right now, so I have no regrets. The point being  that that came about entirely through Twitter.  
56:31
Um the other -- the other postdoc is this same  professor at Vanderbilt said at one point, "Oh,  
56:38
I've got a grant coming in, and we need  someone who does discourse analysis."  
56:41
And I said, "Ufortunately, I'm not free to move to  Nashville, but if I had been at a different place  
56:46
in my personal life and had a different family  situation, that might have been an option for  
56:51
m. So both of these are examples of the kind  of thing that can happen through social media  
56:55
that feed back into your professional world,  but also expand your horizons in ways that can  
56:59
be really productive. So uh thanks for that.  Thanks for that point of personal privilege.  
57:07
We've got, I guess, just a moment to wrap-up  so I just wanted to ask if there are any  
57:11
final thoughts from our presenters, and  then we can turn it back over to the  
57:16
original moderator. >>  
57:21
INGRID: Sure. I'll speak. So my final thoughts  are: get excited. I know there's a lot of anxiety  
57:29
and angst and fear around the job market,  especially during this time. I completely  
57:34
acknowledge that, and if it makes anyone feel  better, I'm gonna be on the job market next year,  
57:39
but I -- I say get excited because my experience  as an anthro out in the real world is one:  
57:45
people really love anthropologists. I -- they  don't always know what we do, but people have  
57:51
a very positive kind of schematic image about  anthropologists and social scientists really out  
57:59
in industry. So just know that people do like us  out there. I would say tone down a little bit of  
58:08
the kind of behavioral attitudes that are maybe  unhealthy that we learned in academia. It's  
58:15
not about being the smartest person or using the  most obscure academic jargon and pointing out how  
58:23
you know you've read or done so much. It's really  about what you can offer and what you can do,  
58:30
so I think there's a little bit of an  identity shift that should also happen  
58:34
that applying these methods in this presentation  kind of helps you achieve, because it's more about  
58:41
the value and what you bring than your academic  accolades. So don't rely on your accolades.  
58:47
Rely on your knowledge and all the methods and  the things you learn through using the methods  
58:53
in this presentation, and I can assure you that  you're going to have just a much better quality  
59:01
experience on the job market if you do these  things. If you work and think strategically,  
59:07
engage with respect and intentionality, and  really have agency and invest in yourself as a  
59:14
professional with an identity to build, that  will yield a much positive experience, and I  
59:21
say this as someone who did it completely wrong  and really failed, and then finally wisend up,  
59:27
and then did it right, and now, I feel so much  more empowered to be on the job market next year.  
59:32
So invest in yourself. Try these  methods. Reach out to us on LinkedIn,  
59:41
and I think you're going to be -- you're going  to find a better experience so, be excited! 
59:48
That's my last word. >> NAZIA:  
59:53
Thank you so much, Ingrid and Adam, for a  wonderful presentation. Here is a summary slide of  
59:59
what our wonderful presenters have told us today. Be strategic about the job market by using an  
60:05
anthropological approach to  understand different fields. 
60:10
Use digital platforms as part of your job  market strategy to find positions, learn  
60:15
about field values, engage with thought leaders,  increase your network, connect with prospective  
60:22
employers, and share a professional identity. And three: harness digital platforms to increase  
60:29
confidence and success. Next slide, please. 
60:36
As some closing remarks, uh, please  complete your evaluation of this webinar.  
60:41
It will be emailed to you. You may see the  postings of this -- this webinar on the  
60:47
AAA website. Again, number one, you will  see the career webinar recordings there.  
60:52
Number two, the powerpoint slide decks will be  available for you. Number three, a list of all  
60:58
the resources our presenters have shared for you.  And number four, answers to all of your questions. 
61:04
Please stay on the lookout for  more career-related offerings.  
61:08
Online workshops are coming early in December. Next slide, please. 
61:16
As you can see, this was "Deep Hanging  Out...Digitally: Social Media Strategies  
61:20
for the Contemporary Job Market," and coming  in December 2020, we have some amazing  
61:26
webinars lined up: "Breaking into Design: A  Workshop," "Setting Up Your Own Online Business,"  
61:33
and "Communicating your Research to the Public."  So please be on the lookout for these webinars. 
61:40
Thank you so much.
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